Book list
These are not required reading. They are a booklist for students interested in learning more background and theory of the topics addressed in i-Teams, and are in no particular order. Amy’s personal favourites are BUILD and Piloting Palm, for their demonstration of the realities of start-up life.
BUILD, by Tony Fadell
Piloting Palm, by Andrea Butter & David Pogue
The lean startup, by Eric Ries
Crossing the chasm, by Geoffrey Moore
Business model generation, by Alexander Osterwalder
Diffusion of innovations, by Everett Rogers (origin of the s-curve)
The wide lens, by Ron Adner
The innovator’s dilemma, by Clayton Christensen
The death of competition, by James F Moore
Competitive Strategy, by Michael Porter
Getting to Yes, by Roger Fisher & William Ury
Getting to Wow!, by Bill Reichert
Online resources
Tips for Mastering the Art and Science of Asking Effective Questions, Sales Performance Group
Life After Death by Powerpoint, by Don McMillan
Your body language shapes who you are, by Amy Cuddy (TED talk)
Design Thinking
Ideo’s Human-Centred Design Toolkit
Ideo University
5 Stages in the Design Thinking Process
Rieko Yajima a biochemist and visiting research scholar at Stanford D School — on Design Thinking to reconstruct the scientific paradigm
Lean Startup
Web home of Eric Ries one of the originators of Lean Startup
